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In the culinary industry, retaining loyal customers is key to long-term growth. Loyalty programs not only encourage customers to return but also help create a closer relationship between the brand and its customers. With a loyalty program, businesses can reward their loyal customers while also leveraging data to develop more effective marketing strategies.
With advances in technology, WhatsApp, with over 90% of active users in Indonesia, has become the ideal platform for loyalty program communication. It is easily accessible to customers and comes with various built-in features that support this purpose.
D'Cost is a leading seafood restaurant in Indonesia known for its concept of "Five-Star Taste at Street Food Prices." D'Cost always strives to provide the best culinary experience at affordable prices. Alongside offering a variety of delicious seafood menus, D'Cost focuses on innovation to provide a more satisfying experience for its customers, including through a loyalty program integrated with WhatsApp.
D'Cost successfully increased their membership by more than 350% in less than a month. By implementing a loyalty program integrated through WhatsApp, here are three key approaches D'Cost has applied:
- Quick and Easy Member Registration Process
D'Cost simplifies the registration process for the loyalty program, requiring only a WhatsApp number and the customer's name. This makes the registration process faster and seamless, encouraging more customers to join as members. Without the need for lengthy forms or downloading a new app, customers can immediately enjoy the various benefits of D'Cost’s loyalty program. - Personalized Promotions
D'Cost understands the importance of offering relevant promotions to each customer. With the help of integration from YOBO, D'Cost can create personalized promotions based on customers' shopping behavior and preferences. For example, customers in office areas receive lunch promotions, while those in residential areas get weekend or dinner offers. This allows D'Cost to deliver promotions more accurately, encouraging customers to keep coming back. - Automated and Targeted Engagement
One of the advantages of using WhatsApp is its ability to send targeted automated messages. D'Cost utilizes this feature to send reminders and special promotions to its loyal customers, tailored to their segments. With a personal and direct approach, customers feel more valued and connected to the brand, increasing their engagement and loyalty to D'Cost.
“D'Cost understands the importance of loyalty programs, and when Yobo offered a loyalty solution with WhatsApp, we were eager to collaborate. The process is simple, and D'Cost's loyal customers appreciate communication through WhatsApp.”
