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30 Bumbu by Chop Buntut is a restaurant that serves authentic Indonesian dishes, such as oxtail soup and nasi campur. With branches across Indonesia in locations like PIK 2, Kota Kasablanka, Mall Taman Anggrek in West Jakarta, Bandung, and Jambi, 30 Bumbu has built a strong customer base. To maintain relationships with loyal customers, 30 Bumbu uses a WhatsApp-based loyalty program that has boosted their sales by up to 70%.
Here are three ways 30 Bumbu maximizes WhatsApp Loyalty to achieve this success:
1. Exclusive Promotions for Loyal Customers
Through WhatsApp Loyalty, 30 Bumbu can offer special promotions that are only available to loyal customers. Every customer who signs up as a member via WhatsApp gains exclusive access to exciting offers, such as discounts, invitations to special events, or new menu bundles. The results:
- Sales from loyal customers: IDR 50+ million
- Total VIP members: 1,300 people
- Repeat customer rate: 34.3%
With an active VIP member base of 1,300, 30 Bumbu achieved over IDR 50 million in revenue from loyal customers. The repeat customer rate of 34.3% shows that many customers return to enjoy the dishes and exclusive promotions at 30 Bumbu.
2. Automatic Reminders for Members
Salah satu fitur WhatsApp Loyalty yang dimanfaatkan oleh 30 Bumbu adalah reminder otomatis untuk para member. Fitur ini memungkinkan restoran mengirimkan pengingat berkala tentang promo atau acara yang sedang berlangsung, sehingga pelanggan setia tidak ketinggalan kesempatan untuk menikmati penawaran terbaik. Hasilnya:
- Total penjualan ke member dalam satu bulan: Rp28+ juta
- Persentase member di kategori high spender: 33%
One of the WhatsApp Loyalty features that 30 Bumbu leverages is automatic reminders for members. This feature allows the restaurant to send regular reminders about ongoing promotions or events, ensuring loyal customers don’t miss out on special offers. The results:
- Monthly sales from members: IDR 28+ million
- Percentage of members in the high-spender category: 33%
With automatic reminders, loyal customers consistently receive information about interesting promotions or offers. This has led to over IDR 28 million in sales per month just from members. Furthermore, 33% of these members are classified as high spenders, meaning they have high purchasing power and frequently make substantial transactions.
3. Timely and Targeted Engagement
The key to WhatsApp Loyalty’s success at 30 Bumbu is its ability to deliver engagement that is both timely and tailored to specific customer segments. Through an automated and integrated WhatsApp system, 30 Bumbu can target promotional messages based on customer categories, such as new customers, loyal customers, or high spenders.
This approach allows 30 Bumbu to communicate in a more personalized and effective manner, making customers feel valued and offering promotions that match their preferences. By sending relevant messages, customer engagement increases, and they are more likely to make repeat purchases.
Why WhatsApp Loyalty is Effective for 30 Bumbu
The main advantage of WhatsApp Loyalty is its ease of direct interaction with customers without the need for additional apps. Through WhatsApp, 30 Bumbu can build closer communication with customers, increase loyalty, and drive repeat transactions. Using automatic reminders, exclusive promotions, and customer segmentation enables 30 Bumbu to optimize each customer’s potential, both in terms of visit frequency and purchase amount.
By utilizing WhatsApp Loyalty, 30 Bumbu has successfully built strong relationships with loyal customers and increased their revenue by 70%. This approach, which focuses on exclusive promotions, automatic reminders, and targeted engagement, has proven effective in boosting sales and maintaining customer loyalty. For culinary businesses looking to stay relevant and competitive in the digital era, WhatsApp Loyalty is a solution worth considering.
Starting today, your business can follow in 30 Bumbu's footsteps by optimizing WhatsApp Loyalty as a precise, personal, and practical strategy for boosting sales.